
{"id":8629,"date":"2022-07-27T15:39:55","date_gmt":"2022-07-27T19:39:55","guid":{"rendered":"https:\/\/www.globalfoodresearchprogram.org\/?p=8629"},"modified":"2025-02-06T16:05:00","modified_gmt":"2025-02-06T21:05:00","slug":"increased-wic-cash-vouchers-for-fruits-vegetables-have-helped-families-eat-healthier-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.globalfoodresearchprogram.org\/increased-wic-cash-vouchers-for-fruits-vegetables-have-helped-families-eat-healthier-during-covid-19\/","title":{"rendered":"Increased WIC cash vouchers for fruits &#038; vegetables have helped families eat healthier during COVID-19"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"208\" align=\"right\" class=\"wp-image-8701\" style=\"width: 250px; margin-left: 10px;\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC-COVID19-Facebook-72-250x208-1.png\" alt=\"WIC is here for you during the COVID-19 outbreak\" srcset=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC-COVID19-Facebook-72-250x208-1.png 250w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC-COVID19-Facebook-72-250x208-1-42x35.png 42w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC-COVID19-Facebook-72-250x208-1-72x60.png 72w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>Many U.S. families faced new or additional challenges to finding and paying for food during the COVID-19 pandemic. Among these are over 6 million women and young children who participate in the federal <a href=\"https:\/\/www.fns.usda.gov\/wic\" target=\"_blank\" rel=\"noreferrer noopener\">Special Supplemental Nutrition Program for Women, Infants, and Children (WIC)<\/a>, which provides nutrition education, supplemental foods, breastfeeding promotion and support, and referrals for health care. <\/p>\n\n\n\n<p>Beginning in June 2021, the <a href=\"https:\/\/www.fns.usda.gov\/wic\/policy-memorandum-2021-3\" target=\"_blank\" rel=\"noreferrer noopener\">American Rescue Plan Act<\/a> provided a temporary increase in the cash value benefit (CVB) or voucher for WIC participants to buy fruits and vegetables. This increased the monthly CVB voucher amount from $9\u201311 per person to $35 per person. In September 2021, this temporary increase was extended, and the monthly benefit amounts were changed to $24 per child and $43\u2013$47 for women (depending on whether they are pregnant, postpartum, or breastfeeding).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_CVB_timeline.png\" alt=\"\" class=\"wp-image-8963\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"311\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/F_and_V_illo.jpg\" alt=\"\" class=\"wp-image-8972\" srcset=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/F_and_V_illo.jpg 421w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/F_and_V_illo-350x259.jpg 350w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/F_and_V_illo-42x31.jpg 42w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/F_and_V_illo-81x60.jpg 81w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>To explore WIC participants&#8217; experiences with the CVB changes, researchers at UNC-Chapel Hill held 10 online focus groups with WIC participants in North Carolina in March 2022. Each group had 4\u20138 participants from similar racial\/ethnic backgrounds. Half of the participants lived in rural counties and half lived in urban or suburban counties. Participants were asked about their experiences shopping with WIC during the pandemic, their awareness of CVB changes, and their experiences using the higher CVB amount. The information collected in this study has the potential to inform changes to the WIC program and provide evidence for future emergency response policies. Key findings include:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" align=\"right\" class=\"wp-image-8647\" style=\"width: 350px; margin-left: 10px; margin-bottom: 10px;\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-scaled.jpeg\" alt=\"Young girl eating apple indoors\" srcset=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-scaled.jpeg 2560w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-350x233.jpeg 350w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-1024x683.jpeg 1024w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-768x512.jpeg 768w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-1536x1024.jpeg 1536w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-2048x1365.jpeg 2048w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-1200x800.jpeg 1200w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-42x28.jpeg 42w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby1-90x60.jpeg 90w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>Higher CVB met participants&#8217; needs<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Participants welcomed the CVB increase:<\/strong> Responses to the higher CVB amount were overwhelmingly positive.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;But when they increased the [CVB] amount we loved it, we enjoyed every bit of it.&#8221;<\/em><\/p>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;\u2026that&#8217;s one of my kid\u2019s main things. He loves fruits and vegetables\u2026So we were very grateful for it.&#8221;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The increase met household needs:<\/strong> Participants viewed the CVB increase as a beneficial change that helped meet their needs during the pandemic.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;I can&#8217;t stress this enough the amount that they gave us in fruits and vegetables during the pandemic\u2026was an extreme help.&#8221;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The pre-pandemic amount was not enough: <\/strong>Participants were dissatisfied with the $9-11\/person amount and felt the amount only lasted one shopping trip.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;\u2026But you know, anybody that shops for themselves knows that $9 in the produce department is going to last you maybe two days with children.&#8221;<\/em><\/p>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;It\u2019s just not really enough money to buy much, you know, it&#8217;s almost like an insult.&#8221;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The CVB is one of the most valued parts of the WIC food package:<\/strong> Participants felt the CVB increase was one of the best changes to the food package because they use fruits and vegetables most.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;I think that&#8217;s the most beneficial change that, that WIC has made in a really long time\u2026&#8221;<\/em><\/p>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;So I would say like, it&#8217;s definitely giving me a reason to stay enrolled [in WIC] and everything.&#8221;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" align=\"right\" class=\"wp-image-8650\" style=\"width: 350px; margin-left: 10px; margin-bottom: 10px;\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-scaled.jpeg\" alt=\"Baby in high chair eating red dragon fruit, smiling\" srcset=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-scaled.jpeg 2560w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-350x233.jpeg 350w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-1024x683.jpeg 1024w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-768x512.jpeg 768w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-1536x1024.jpeg 1536w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-2048x1365.jpeg 2048w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-1200x800.jpeg 1200w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-42x28.jpeg 42w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_baby2-1-90x60.jpeg 90w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>Increased CVB = healthier WIC families<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher CVB facilitates healthier eating habits:<\/strong> Participants stated their family ate healthier with more money for fruits and vegetables.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;I mean I liked it because it definitely changed the way like we were eating as a household\u2026 it became more convenient to grab an apple instead of a bag of chips you know.&#8221;<\/em><\/p>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;Yes, it was the healthiest that we were able to eat in a very long time.&#8221;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Introducing new fruits and vegetables to young children:<\/strong> Participants reported their children were able to try new types of fruit and vegetables, a critical part of forming healthy eating habits in childhood.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;With that increase in fruits and vegetables for my kids, I got to introduce them to vegetables that they would probably never eat at a young age.&#8221;<\/em><\/p>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;But with the increase, I&#8217;ve been able to do other foods like cantaloupes, honeydew, other things that she would not have wanted to try\u2026&#8221;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eating a more culturally appropriate diet: <\/strong>Some mentioned that the increase allowed them to eat a diet in line with their dietary\/cultural preferences, especially participants with plant-based diets.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;I live in, like what they call a Latino household. So almost every meal that we have is based of fruits and vegetables\u2026So it [the CVB increase] was very helpful for us.&#8221;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges with implementation<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uncertainty:<\/strong> The many changes in the CVB amounts in 2021 left participants confused about how much they were getting.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>&#8220;\u2026if it was something that we could rely on and was consistent, that would be better. But I mean, right now, it&#8217;s kind of you just got to play it by ear, because you don&#8217;t know what the changes are going to be.\u201d<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lack of awareness of changes: <\/strong>Many participants were not told about the CVB changes and found out while shopping or when checking their benefits in the WIC app.<\/li>\n<\/ul>\n\n\n\n<p style=\"padding-left:40px; color:#007FAE;\"><em>\u201cI wish I would&#8217;ve got a text or a call from one of the representatives\u2026Instead of me going to store and me looking crazy \u2018cause I\u2019m finna buy all this fruit and I can\u2019t \u2018cause I ain\u2019t got enough money.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recommendations<\/h2>\n\n\n\n<p>Based on these findings, researchers recommend the following for improving the CVB and promoting nutrition security among WIC participants:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make the CVB increase permanent <\/strong>to promote long-term healthy eating habits and reduce disparities<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consider a new, higher CVB amount<\/strong> to account for inflation and meet participants&#8217; needs<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Allow substitution of CVB for baby food for children ages 6-12 months<\/strong> to introduce fresh fruits and vegetables to their diet at an early age<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase efforts to inform participants of changes<\/strong> to the WIC program, including changes to CVB<\/li>\n<\/ul>\n\n\n\n<p>Read the full research study in the <a href=\"https:\/\/www.mdpi.com\/1660-4601\/19\/14\/8671\/htm\" target=\"_blank\" rel=\"noreferrer noopener\"><em>International Journal of Environmental Research and Public Health<\/em><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background\" style=\"background-color:#4b9cd3;color:#4b9cd3\"\/>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666666\"><em>This research was funded in part by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation<\/em>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h5 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#4c9cd3\">AUTHORS:<\/h5>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.globalfoodresearchprogram.org\/team\/emily-duffy\/\">Emily Duffy<\/a><br>Daniele Vest<br>Cassandra Davis<br><a href=\"https:\/\/www.globalfoodresearchprogram.org\/team\/marissa-g-hall\/\">Marissa Hall<\/a><br>Molly De Marco<br><a href=\"https:\/\/www.globalfoodresearchprogram.org\/team\/shu-wen-ng\/\">Shu Wen Ng<\/a><br><a href=\"https:\/\/www.globalfoodresearchprogram.org\/team\/lindsey-smith-taillie\/\">Lindsey Smith Taillie<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Read the <a href=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/cvb-brief-for-nwa-hub.pdf\">full research brief<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><a href=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/cvb-brief-for-nwa-hub.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"350\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_CVB_thumbnail-263x350.jpg\" alt=\"\" class=\"wp-image-8981\" style=\"width:132px;height:175px\" srcset=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_CVB_thumbnail-263x350.jpg 263w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_CVB_thumbnail-42x56.jpg 42w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_CVB_thumbnail-45x60.jpg 45w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WIC_CVB_thumbnail.jpg 314w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/a><\/figure><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many U.S. families faced new or additional challenges to finding and paying for food during the COVID-19 pandemic. Among these are over 6 million women and young children who participate in the federal Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), which provides nutrition education, supplemental foods, breastfeeding promotion and support, and referrals [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,28,24,47,48],"tags":[],"class_list":["post-8629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19","category-fiscal-policies","category-healthy-food-subsidies","category-nutrition-assistance","category-wic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increased WIC cash vouchers for fruits &amp; vegetables have helped families eat healthier during COVID-19 - Global Food Research Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globalfoodresearchprogram.org\/increased-wic-cash-vouchers-for-fruits-vegetables-have-helped-families-eat-healthier-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increased WIC cash vouchers for fruits &amp; vegetables have helped families eat healthier during COVID-19 - Global Food Research Program\" \/>\n<meta property=\"og:description\" content=\"Many U.S. families faced new or additional challenges to finding and paying for food during the COVID-19 pandemic. Among these are over 6 million women and young children who participate in the federal Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), which provides nutrition education, supplemental foods, breastfeeding promotion and support, and referrals [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globalfoodresearchprogram.org\/increased-wic-cash-vouchers-for-fruits-vegetables-have-helped-families-eat-healthier-during-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Food Research Program\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T19:39:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T21:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WICtwittercards-03.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3334\" \/>\n\t<meta property=\"og:image:height\" content=\"1742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mia DeWitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/07\/WICtwittercards-03.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:site\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mia DeWitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/increased-wic-cash-vouchers-for-fruits-vegetables-have-helped-families-eat-healthier-during-covid-19\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/increased-wic-cash-vouchers-for-fruits-vegetables-have-helped-families-eat-healthier-during-covid-19\/\"},\"author\":{\"name\":\"Mia DeWitt\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/c637269f1becb7d8f4cde3e8b4288cb7\"},\"headline\":\"Increased WIC cash vouchers for fruits &#038; 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