{"id":3333,"date":"2021-06-29T16:36:50","date_gmt":"2021-06-29T20:36:50","guid":{"rendered":"https:\/\/www.globalfoodresearchprogram.org\/?page_id=3333"},"modified":"2021-10-15T08:38:23","modified_gmt":"2021-10-15T12:38:23","slug":"berkeley-ssb-tax-evaluation","status":"publish","type":"page","link":"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/","title":{"rendered":"Berkeley SSB tax evaluation"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>One year later: Berkeley\u2019s Soda Tax significantly reduced sales of sugary drinks<\/strong><\/h3>\n\n\n\n<p>Our 2017 study titled, \u201c<strong>Changes in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study<\/strong>,\u201d compared prices, sales, store revenue, and beverage intake among Berkeley residents before and after implementation of a sugar-sweetened beverage (SSB) tax on March 1, 2015. We found that the tax led to a drop in purchases of taxed SSBs (-9.6%) and an increase in sales of untaxed beverages (+3.5%), especially water (+15.6%).&nbsp;Store revenue did not fall more in Berkeley compared to cities without a tax, and the average grocery bill did not increase in Berkeley after the tax.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"400\" height=\"265\" src=\"https:\/\/www.youtube.com\/embed\/d8H0sbnEmNQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Watch a video summarizing the study above, and read the full study in\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/doi.org\/10.1371\/journal.pmed.1002283\" target=\"_blank\">PLOSMed here<\/a>. This study was funded by the Bloomberg Philanthropies with support from UNC\u2019s Carolina Population Center and its National Institutes of Health (NIH) grant (P2C HD050924).<\/p>\n\n\n\n<p>Download data sets <a href=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2021\/10\/Berkeley_data.zip\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year later: Berkeley\u2019s Soda Tax significantly reduced sales of sugary drinks Our 2017 study titled, \u201cChanges in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study,\u201d compared prices, sales, store revenue, and beverage intake among Berkeley residents before and after implementation [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3333","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Berkeley SSB tax evaluation - Global Food Research Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berkeley SSB tax evaluation - Global Food Research Program\" \/>\n<meta property=\"og:description\" content=\"One year later: Berkeley\u2019s Soda Tax significantly reduced sales of sugary drinks Our 2017 study titled, \u201cChanges in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study,\u201d compared prices, sales, store revenue, and beverage intake among Berkeley residents before and after implementation [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Food Research Program\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-15T12:38:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/\",\"name\":\"Berkeley SSB tax evaluation - Global Food Research Program\",\"isPartOf\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#website\"},\"datePublished\":\"2021-06-29T20:36:50+00:00\",\"dateModified\":\"2021-10-15T12:38:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.globalfoodresearchprogram.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Berkeley SSB tax evaluation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#website\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/\",\"name\":\"Global Food Research Program\",\"description\":\"at UNC-Chapel Hill\",\"publisher\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.globalfoodresearchprogram.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#organization\",\"name\":\"Global Food Research Program\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png\",\"contentUrl\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png\",\"width\":1032,\"height\":303,\"caption\":\"Global Food Research Program\"},\"image\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/GFRP_UNC\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Berkeley SSB tax evaluation - Global Food Research Program","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/","og_locale":"en_US","og_type":"article","og_title":"Berkeley SSB tax evaluation - Global Food Research Program","og_description":"One year later: Berkeley\u2019s Soda Tax significantly reduced sales of sugary drinks Our 2017 study titled, \u201cChanges in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study,\u201d compared prices, sales, store revenue, and beverage intake among Berkeley residents before and after implementation [&hellip;]","og_url":"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/","og_site_name":"Global Food Research Program","article_modified_time":"2021-10-15T12:38:23+00:00","twitter_card":"summary_large_image","twitter_site":"@GFRP_UNC","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/","url":"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/","name":"Berkeley SSB tax evaluation - Global Food Research Program","isPartOf":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/#website"},"datePublished":"2021-06-29T20:36:50+00:00","dateModified":"2021-10-15T12:38:23+00:00","breadcrumb":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.globalfoodresearchprogram.org\/"},{"@type":"ListItem","position":2,"name":"Berkeley SSB tax evaluation"}]},{"@type":"WebSite","@id":"https:\/\/www.globalfoodresearchprogram.org\/#website","url":"https:\/\/www.globalfoodresearchprogram.org\/","name":"Global Food Research Program","description":"at UNC-Chapel Hill","publisher":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.globalfoodresearchprogram.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.globalfoodresearchprogram.org\/#organization","name":"Global Food Research Program","url":"https:\/\/www.globalfoodresearchprogram.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png","contentUrl":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png","width":1032,"height":303,"caption":"Global Food Research Program"},"image":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/GFRP_UNC"]}]}},"_links":{"self":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/pages\/3333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/comments?post=3333"}],"version-history":[{"count":6,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/pages\/3333\/revisions"}],"predecessor-version":[{"id":4718,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/pages\/3333\/revisions\/4718"}],"wp:attachment":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/media?parent=3333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}