{"id":17166,"date":"2024-01-10T13:06:12","date_gmt":"2024-01-10T18:06:12","guid":{"rendered":"https:\/\/www.globalfoodresearchprogram.org\/?p=17166"},"modified":"2024-01-25T13:15:44","modified_gmt":"2024-01-25T18:15:44","slug":"price-tag-messaging-can-amplify-the-benefit-of-taxes","status":"publish","type":"post","link":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/","title":{"rendered":"Price tag messaging can amplify the benefit of taxes"},"content":{"rendered":"\n
\n
\n
\"Three
Illustration of a warning label on the price tag beneath taxed sugary drinks<\/figcaption><\/figure><\/div>\n\n\n

Researchers at UNC-Chapel Hill have found that\u00a0combining taxes on sugary drinks<\/a> with added messaging on price tags further discourages parents from wanting to buy sugary drinks for their children.\u00a0<\/p>\n\n\n\n

Currently, over 60 countries and smaller jurisdictions around the world have levied taxes on sugary drinks in an effort to curb their consumption, yet these beverages typically appear with a standard price tag displaying a tax-inclusive price and no additional messages or label requirements. <\/p>\n\n\n\n

Researchers wondered how communicating either the price increase from the tax or the high sugar content on price tags might further empower healthy decision-making.\u00a0<\/p>\n\n\n\n

The study found that all types of enhanced price tags discouraged parents from wanting to buy sugary drinks for their children compared to the standard price tags. Messages about taxes on price tags could reduce purchases of unhealthy products, enabling more health benefits.\u00a0<\/p>\n\n\n\n

\u201cEven though this policy hasn\u2019t been implemented yet, public health lawyers think it should be legally feasible for policymakers to enact price tag requirements in conjunction with an excise tax on sugary drinks,\u201d said Marissa Hall, PhD<\/a>, assistant professor in Gillings School of Global Health’s\u00a0Department of Health Behavior, Global Food Research Program faculty member,\u00a0and study’s first author.<\/p>\n\n\n\n

Read more about this research by Rachel Morrow at the Gillings School of Global Public Health news page<\/a>.<\/em><\/p>\n<\/div>\n\n\n\n

\n

Read the full article in the American Journal of Preventive Medicine<\/a><\/em> online.<\/p>\n\n\n

\n
\"\"\/<\/a><\/figure><\/div>\n\n\n
\n\n\n\n

AUTHORS<\/strong><\/p>\n\n\n\n

Marissa Hall<\/a>
Phoebe Ruggles
Katherine McNeel
Carmen Prestemon<\/a>
Cristina Lee
Caitlin Lowery<\/a>
Aline D’Angelo Campos<\/a>
Lindsey Smith Taillie<\/a><\/p>\n\n\n\n

\n\n\n\n

Learn more about sugary drink taxes<\/a> around the world.<\/p>\n\n\n

\n
\"World<\/a><\/figure><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Researchers at UNC-Chapel Hill have found that\u00a0combining taxes on sugary drinks with added messaging on price tags further discourages parents from wanting to buy sugary drinks for their children.\u00a0 Currently, over 60 countries and smaller jurisdictions around the world have levied taxes on sugary drinks in an effort to curb their consumption, yet these beverages […]<\/p>\n","protected":false},"author":7,"featured_media":17272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,35,55,60],"tags":[],"class_list":["post-17166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiscal-policies","category-labeling-policies","category-lindsey-smith-taillie","category-marissa-hall"],"acf":[],"yoast_head":"\nPrice tag messaging can amplify the benefit of taxes - Global Food Research Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Price tag messaging can amplify the benefit of taxes - Global Food Research Program\" \/>\n<meta property=\"og:description\" content=\"Researchers at UNC-Chapel Hill have found that\u00a0combining taxes on sugary drinks with added messaging on price tags further discourages parents from wanting to buy sugary drinks for their children.\u00a0 Currently, over 60 countries and smaller jurisdictions around the world have levied taxes on sugary drinks in an effort to curb their consumption, yet these beverages […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Food Research Program\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T18:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T18:15:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"120\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emily Busey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:site\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Busey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/\"},\"author\":{\"name\":\"Emily Busey\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/24ea71727ee0a9eb2994a31c284b554b\"},\"headline\":\"Price tag messaging can amplify the benefit of taxes\",\"datePublished\":\"2024-01-10T18:06:12+00:00\",\"dateModified\":\"2024-01-25T18:15:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/\"},\"wordCount\":283,\"publisher\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png\",\"articleSection\":[\"Fiscal policies\",\"Labeling policies\",\"Lindsey Smith Taillie\",\"Marissa Hall\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/\",\"name\":\"Price tag messaging can amplify the benefit of taxes - Global Food Research Program\",\"isPartOf\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png\",\"datePublished\":\"2024-01-10T18:06:12+00:00\",\"dateModified\":\"2024-01-25T18:15:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png\",\"contentUrl\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png\",\"width\":120,\"height\":120,\"caption\":\"Three bottles of sugary beverage (soda, sports drink, and fruit drink) with labels blurred out. Below on shelf is a price tag with a warning arrow and text reading \\\"WARNING: High in added sugar.\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.globalfoodresearchprogram.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Price tag messaging can amplify the benefit of taxes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#website\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/\",\"name\":\"Global Food Research Program\",\"description\":\"at UNC-Chapel Hill\",\"publisher\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.globalfoodresearchprogram.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#organization\",\"name\":\"Global Food Research Program\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png\",\"contentUrl\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png\",\"width\":1032,\"height\":303,\"caption\":\"Global Food Research Program\"},\"image\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/GFRP_UNC\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/24ea71727ee0a9eb2994a31c284b554b\",\"name\":\"Emily Busey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9945f64123e8bf36ca0808d00cb81bf15e4a8c0579e48a8dfa02953d66a7aed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a9945f64123e8bf36ca0808d00cb81bf15e4a8c0579e48a8dfa02953d66a7aed?s=96&d=mm&r=g\",\"caption\":\"Emily Busey\"},\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/author\/ebusey\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Price tag messaging can amplify the benefit of taxes - Global Food Research Program","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/","og_locale":"en_US","og_type":"article","og_title":"Price tag messaging can amplify the benefit of taxes - Global Food Research Program","og_description":"Researchers at UNC-Chapel Hill have found that\u00a0combining taxes on sugary drinks with added messaging on price tags further discourages parents from wanting to buy sugary drinks for their children.\u00a0 Currently, over 60 countries and smaller jurisdictions around the world have levied taxes on sugary drinks in an effort to curb their consumption, yet these beverages […]","og_url":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/","og_site_name":"Global Food Research Program","article_published_time":"2024-01-10T18:06:12+00:00","article_modified_time":"2024-01-25T18:15:44+00:00","og_image":[{"width":120,"height":120,"url":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png","type":"image\/png"}],"author":"Emily Busey","twitter_card":"summary_large_image","twitter_creator":"@GFRP_UNC","twitter_site":"@GFRP_UNC","twitter_misc":{"Written by":"Emily Busey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#article","isPartOf":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/"},"author":{"name":"Emily Busey","@id":"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/24ea71727ee0a9eb2994a31c284b554b"},"headline":"Price tag messaging can amplify the benefit of taxes","datePublished":"2024-01-10T18:06:12+00:00","dateModified":"2024-01-25T18:15:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/"},"wordCount":283,"publisher":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/#organization"},"image":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png","articleSection":["Fiscal policies","Labeling policies","Lindsey Smith Taillie","Marissa Hall"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/","url":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/","name":"Price tag messaging can amplify the benefit of taxes - Global Food Research Program","isPartOf":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage"},"image":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png","datePublished":"2024-01-10T18:06:12+00:00","dateModified":"2024-01-25T18:15:44+00:00","breadcrumb":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#primaryimage","url":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png","contentUrl":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2024\/01\/Price-tag-warnings_thumbnail.png","width":120,"height":120,"caption":"Three bottles of sugary beverage (soda, sports drink, and fruit drink) with labels blurred out. Below on shelf is a price tag with a warning arrow and text reading \"WARNING: High in added sugar.\""},{"@type":"BreadcrumbList","@id":"https:\/\/www.globalfoodresearchprogram.org\/price-tag-messaging-can-amplify-the-benefit-of-taxes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.globalfoodresearchprogram.org\/"},{"@type":"ListItem","position":2,"name":"Price tag messaging can amplify the benefit of taxes"}]},{"@type":"WebSite","@id":"https:\/\/www.globalfoodresearchprogram.org\/#website","url":"https:\/\/www.globalfoodresearchprogram.org\/","name":"Global Food Research Program","description":"at UNC-Chapel Hill","publisher":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.globalfoodresearchprogram.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.globalfoodresearchprogram.org\/#organization","name":"Global Food Research Program","url":"https:\/\/www.globalfoodresearchprogram.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png","contentUrl":"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/03\/GFRP_logo_rgb_h.png","width":1032,"height":303,"caption":"Global Food Research Program"},"image":{"@id":"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/GFRP_UNC"]},{"@type":"Person","@id":"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/24ea71727ee0a9eb2994a31c284b554b","name":"Emily Busey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9945f64123e8bf36ca0808d00cb81bf15e4a8c0579e48a8dfa02953d66a7aed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9945f64123e8bf36ca0808d00cb81bf15e4a8c0579e48a8dfa02953d66a7aed?s=96&d=mm&r=g","caption":"Emily Busey"},"url":"https:\/\/www.globalfoodresearchprogram.org\/author\/ebusey\/"}]}},"_links":{"self":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/posts\/17166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/comments?post=17166"}],"version-history":[{"count":8,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/posts\/17166\/revisions"}],"predecessor-version":[{"id":17274,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/posts\/17166\/revisions\/17274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/media\/17272"}],"wp:attachment":[{"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/media?parent=17166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/categories?post=17166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalfoodresearchprogram.org\/wp-json\/wp\/v2\/tags?post=17166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}