{"id":13717,"date":"2023-05-12T13:10:39","date_gmt":"2023-05-12T17:10:39","guid":{"rendered":"https:\/\/www.globalfoodresearchprogram.org\/?p=13717"},"modified":"2023-05-12T13:11:02","modified_gmt":"2023-05-12T17:11:02","slug":"beverage-industry-ad-spend-and-airtimes-in-south-africa","status":"publish","type":"post","link":"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/","title":{"rendered":"Beverage industry ad spend and airtimes in South Africa"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/05\/Michael_Kofi_Boachie_headshot-1.png\" alt=\"Michael Kofi Boachie headshot\" class=\"wp-image-13724\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/05\/Michael_Kofi_Boachie_headshot-1.png 200w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/05\/Michael_Kofi_Boachie_headshot-1-150x150.png 150w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/05\/Michael_Kofi_Boachie_headshot-1-42x42.png 42w, https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/05\/Michael_Kofi_Boachie_headshot-1-60x60.png 60w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><figcaption>Dr. Michael Kofi Boachie, first author<\/figcaption><\/figure><\/div>\n\n\n<p>A new study published in the <a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/22799036231168207\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Public Health Research<\/a> has found that in South Africa, sugar-sweetened beverage manufacturers spent USD 191 million (ZAR 3.7 billion) advertising SSBs across different media from 2013 to 2019. The bulk of this was spent on television (TV) advertising, particularly during children\u2019s and family viewing times.<\/p>\n\n\n\n<p>Researchers from <a href=\"https:\/\/pricelesssa.ac.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">PRICELESS South Africa<\/a>, the <a href=\"https:\/\/www.samrc.ac.za\/research\/extramural-research-units\/centre-health-economics-and-decision-science\" target=\"_blank\" rel=\"noreferrer noopener\">SAMRC Centre for Health Economics and Decision Science<\/a> at the University of Witwatersrand, and UNC-Chapel Hill measured the number of sugary beverage advertisements in South Africa from January 2013 to April 2019. They used Nielsen data from the top 10 manufacturers in South Africa to assess advertising expenditures across different media, including TV, print newspapers and magazines, radio, and internet. They examined data by drink category and media type and analyzed the number of ads aired on TV during child and family peak viewing times (between 3 p.m. and 7 p.m. on weekdays).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key findings:<\/h2>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4c9dd426\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:99%\">\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li>Beverage manufacturers spent USD 191 million (ZAR 3.7 billion) to advertise SSBs during this 6-year period. This sum was largely spent their marketing sugary drinks in TV ads, particularly during child and family viewing time (between 3 and 7 p.m.).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li>Between 2013 and 2019, spending on NCD prevention by South Africa\u2019s National Department of Health was 7.1% of what Coca-Cola spent on SSB ads.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li>Manufacturers increased their advertising expenditures after the announcement of the Health Promotion Levy in June 2016 (a tax on sugary drinks), however the HPL was still effective in reducing consumption of taxed beverages.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>South Africa faces high levels of diet-related diseases such as obesity, type 2 diabetes, hypertension, cardiovascular disease, and cancer. Drinking excess sugary drinks increases the risk of developing these diseases and their risk factors. Research shows that marketing and advertising is a key factor in promoting the consumption of sugary drinks and other ultra-processed products and that children and adolescents are highly susceptible to food marketing.<\/p>\n\n\n\n<p>To lower consumption of sugary drinks as well as foods high in sugar, salt, saturated fat, South Africa implemented a sugary drink tax in 2018 that has already led to decreased <a href=\"https:\/\/www.globalfoodresearchprogram.org\/south-african-beverage-tax-has-reduced-purchases-of-sugar-sweetened-beverages\/\">purchases<\/a> and <a href=\"https:\/\/journals.plos.org\/plosmedicine\/article?id=10.1371\/journal.pmed.1003574\">intake<\/a> of sugary drinks. The country also recently issued a <a href=\"https:\/\/www.gov.za\/sites\/default\/files\/gcis_document\/202304\/48460rg11575gon3337.pdf\">draft regulation<\/a> for mandatory front-of-package warning labels, which includes a stipulation that products with warning labels (i.e., high in salt, fat, sugar, or containing artificial sweeteners) may not use certain marketing techniques on their packages.<\/p>\n\n\n\n<p>Thus far, however, the country has not enacted policies to restrict marketing of non-essential foods or drinks beyond the proposed packaging restrictions. This study suggests that the sweetened beverage industry is capitalizing on the child and family market, particularly via television advertising. The study also finds that industry\u2019s voluntary pledges to curb marketing aimed at children have not worked, further underscoring the need for statutory action.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background\" style=\"background-color:#4b9cd3;color:#4b9cd3\"\/>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666666\"><em>This research was funded by\u00a0<em><a href=\"https:\/\/www.bloomberg.org\/public-health\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomberg Philanthropies<\/a><\/em>\u00a0and the South African Medical Research Council.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#4b9cd3\"><strong>AUTHORS<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Micheal Kofi Boachie<br>Susan Goldstein<br>Petronell Kruger<br><a href=\"https:\/\/www.globalfoodresearchprogram.org\/team\/shu-wen-ng\/\">Shu Wen Ng<\/a><br>Karen J Hofman<br>Evelyn Thsehla<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background\" style=\"background-color:#4b9cd3;color:#4b9cd3\"\/>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#4b9cd3\"><strong>FACT SHEETS<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.globalfoodresearchprogram.org\/resource\/fact-sheet-child-directed-food-marketing\/\"><img decoding=\"async\" class=\"wp-image-3017\" style=\"width: 85px;\" src=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2022\/05\/Factsheet_Marketing_thumbnail.jpg\" alt=\"Marketing Fact Sheet Thumbnail\"><\/a><br>Read more about the evidence for <a href=\"https:\/\/www.globalfoodresearchprogram.org\/resource\/fact-sheet-child-directed-food-marketing\/\">restricting marketing<\/a> for non-essential foods and drinks high in sugar, salt, saturated or <em>trans<\/em> fats, or calorie density.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new study published in the Journal of Public Health Research has found that in South Africa, sugar-sweetened beverage manufacturers spent USD 191 million (ZAR 3.7 billion) advertising SSBs across different media from 2013 to 2019. The bulk of this was spent on television (TV) advertising, particularly during children\u2019s and family viewing times. Researchers from [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,38,50,43],"tags":[],"class_list":["post-13717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-marketing","category-marketing-restrictions","category-south-africa","category-sugary-drinks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beverage industry ad spend and airtimes in South Africa - Global Food Research Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beverage industry ad spend and airtimes in South Africa - Global Food Research Program\" \/>\n<meta property=\"og:description\" content=\"A new study published in the Journal of Public Health Research has found that in South Africa, sugar-sweetened beverage manufacturers spent USD 191 million (ZAR 3.7 billion) advertising SSBs across different media from 2013 to 2019. The bulk of this was spent on television (TV) advertising, particularly during children\u2019s and family viewing times. Researchers from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Food Research Program\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T17:10:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T17:11:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/05\/SA_marketing_spend.png\" \/>\n\t<meta property=\"og:image:width\" content=\"120\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emily Busey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:site\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Busey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/\"},\"author\":{\"name\":\"Emily Busey\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/24ea71727ee0a9eb2994a31c284b554b\"},\"headline\":\"Beverage industry ad spend and airtimes in South Africa\",\"datePublished\":\"2023-05-12T17:10:39+00:00\",\"dateModified\":\"2023-05-12T17:11:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globalfoodresearchprogram.org\/wp-content\/uploads\/2023\/05\/SA_marketing_spend.png\",\"articleSection\":[\"Food Marketing\",\"Marketing restrictions\",\"South Africa\",\"Sugary drinks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/beverage-industry-ad-spend-and-airtimes-in-south-africa\/\",\"name\":\"Beverage industry ad spend and airtimes in South Africa - 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