{"id":13236,"date":"2023-03-27T12:23:07","date_gmt":"2023-03-27T16:23:07","guid":{"rendered":"https:\/\/www.globalfoodresearchprogram.org\/?p=13236"},"modified":"2025-02-05T10:18:20","modified_gmt":"2025-02-05T15:18:20","slug":"doctoral-students-from-mexico-tackle-taxes-and-cartoon-characters-in-an-effort-to-fight-obesity","status":"publish","type":"post","link":"https:\/\/www.globalfoodresearchprogram.org\/doctoral-students-from-mexico-tackle-taxes-and-cartoon-characters-in-an-effort-to-fight-obesity\/","title":{"rendered":"Doctoral students from Mexico tackle taxes and cartoon characters in an effort to fight obesity"},"content":{"rendered":"\n
\n
\n

The opportunity to make a broad impact on food policy is what drives both Claudia Nieto<\/a> and Gabriela Garc\u00eda<\/a>, two PhD students from Mexico who are visiting scholars at UNC-Chapel Hill\u2019s Global Food Research Program (GFRP) this year. Both Claudia and Gabriela are students at GFRP\u2019s research partner National Institute of Public Health<\/a> (INSP, Instituto Nacional de Salud P\u00fablica) in Mexico, where reducing high obesity rates among children is a priority.<\/p>\n\n\n

\n
\"Claudia
Claudia Nieto, MSc<\/figcaption><\/figure><\/div>\n\n\n

Claudia, a Vital Strategies Healthy Food Policy Fellow<\/a>, researches how digital food marketing affects children. She can recall how she, herself, was influenced by marketing growing up \u2014 specifically as a Hello Kitty fan. She recalls asking her mother to take her to McDonald\u2019s so she could collect the Hello Kitty figures that came with the Happy Meal.<\/p>\n\n\n\n

\u201cI don\u2019t think I finished the food, but I needed to get all of the figures,\u201d says Claudia. \u201cMarketing has the power to influence so much of children\u2019s behavior and what they want to eat. Even children in preschool can remember logos and say the name of the brand.\u201d<\/p>\n\n\n

\n
\"Food
Examples of Mexican food packages before and after the requirement of black warning labels and removal of child-appealing characters in 2021.
Courtesy of Sim\u00f3n Barquera.<\/figcaption><\/figure><\/div>\n\n\n

Claudia sees an opportunity to address health challenges with policy. In 2021, the Mexican government banned cartoon characters from the front of any food packages that have warning labels for high calorie, sugar, saturated fat, trans fat, or sodium content. Claudia would like to see that ban and other restrictions on marketing placement or tactics extended to include both digital marketing and an expansive time frame on television.<\/p>\n\n\n\n

Currently, Mexico has minimal restrictions on advertising unhealthy foods during child-directed broadcasting (in TV and cinema). \u201cIf advertisers say that a show is not intended to reach children, they can advertise unhealthy foods or beverages, but children watch other shows like soccer matches and soap operas,\u201d explains Claudia. \u201cIt would be good to see our research lead to a broader policy.\u201d<\/p>\n\n\n\n

Like Claudia, Gabriela recalls learning about nutrition through food choices she made growing up. In her case, she says her father frightened her out of eating unhealthy food. \u201cI wanted the colorful cereal with the animal on the front of the box. I asked my father for it, but instead he gave me the plain cereal and a bag of sugar on the side,\u201d says Gabriela. She laughs at the memory: \u201cHe told me, \u2018If you want to die, put this entire bag of sugar on the cereal!\u2019 Of course, he scared me, and I did not put the sugar on the cereal. When I tell my friends this story, they joke that I was born to be a nutritionist.\u201d<\/p>\n\n\n

\n
\"Gabriela
Gabriela Garc\u00eda, MSc<\/figcaption><\/figure><\/div>\n\n\n

Gabriela, who is a Fulbright Scholar<\/a>, was grateful to find nutrition as a field to study. \u201cI realized I could help people,\u201d she says. She recalls helping her first patient, an elderly woman in a hospital, by giving her nutrition advice. \u201cIt was such a good feeling when she said she was feeling much better because of my recommendations.\u201d Gabriela realized if she could help one person, she could go on to help communities and even populations.<\/p>\n\n\n\n

Gabriela\u2019s research focuses on evaluating the impact of the Mexican government\u2019s taxes on sugary drinks and non-essential foods. She wants to find out how household purchases have changed with the taxes, implemented nearly a decade ago, and how the tax increase has affected children\u2019s weight over time. \u201cWe\u2019ve seen an impact, but people get accustomed to change,\u201d says Gabriela. \u201cThe best-case scenario would be to increase the tax again, if we would like to see more change.\u201d<\/p>\n\n\n\n

Both students express excitement for their time in North Carolina and with GFRP. And, of course, for the local food scene. \u201cI see a lot of diversity in packaged food choices at the supermarket,\u201d says Claudia. “We have different brands in Mexico, and I like comparing nutrition information of these processed foods.”<\/p>\n\n\n\n

Adds Gabriela: \u201cI\u2019m loving our social activities as a group. People bring food to share from their cultures. It makes sense because in the end, we\u2019re studying food and how it impacts us.\u201d<\/p>\n\n\n\n

Gabriela and Claudia will be with GFRP through June and October, respectively.<\/p>\n<\/div>\n\n\n\n

\n
\"Two
From left: Claudia Nieto and Gabriela Garc\u00eda, visiting scholars at the Global Food Research Program and Carolina Population Center<\/figcaption><\/figure>\n\n\n\n

CLAUDIA’S LATEST RESEARCH<\/strong><\/p>\n\n\n\n

The nature and extent of food marketing on Facebook, Instagram, and YouTube posts in Mexico<\/strong>, Pediatric Obesity<\/em><\/a>, Mar. 2023<\/p>\n\n\n\n

Unhealthy Food: The Beverage Industry’s Digital Media Campaign to Stop the Approval of the Front-of- Package Labelling System in Mexico<\/strong>, ESR Review<\/a><\/em>, Dec. 2022<\/p>\n\n\n\n

\n\n\n\n

GABRIELA’S LATEST RESEARCH<\/strong><\/p>\n\n\n\n

Dietary patterns are associated with obesity in Mexican schoolchildren<\/strong>, European Journal of Clinical Nutrition<\/a><\/em>, Mar. 2020<\/p>\n\n\n\n

Contribuci\u00f3n de los alimentos a la ingesta total de energ\u00eda en la dieta de los mexicanos mayores de cinco a\u00f1os<\/strong> (Contribution of food to the total energy intake in the diet of Mexicans older than five years<\/em>), Salud P\u00fablica de Mexico<\/a>, Feb. 2020<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The opportunity to make a broad impact on food policy is what drives both Claudia Nieto and Gabriela Garc\u00eda, two PhD students from Mexico who are visiting scholars at UNC-Chapel Hill\u2019s Global Food Research Program (GFRP) this year. Both Claudia and Gabriela are students at GFRP\u2019s research partner National Institute of Public Health (INSP, Instituto […]<\/p>\n","protected":false},"author":7,"featured_media":13280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,15],"tags":[],"class_list":["post-13236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gfrp-team","category-mexico"],"acf":[],"yoast_head":"\nDoctoral students from Mexico tackle taxes and cartoon characters in an effort to fight obesity - Global Food Research Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globalfoodresearchprogram.org\/doctoral-students-from-mexico-tackle-taxes-and-cartoon-characters-in-an-effort-to-fight-obesity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doctoral students from Mexico tackle taxes and cartoon characters in an effort to fight obesity - Global Food Research Program\" \/>\n<meta property=\"og:description\" content=\"The opportunity to make a broad impact on food policy is what drives both Claudia Nieto and Gabriela Garc\u00eda, two PhD students from Mexico who are visiting scholars at UNC-Chapel Hill\u2019s Global Food Research Program (GFRP) this year. 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